Two hometown brands team up to create experiences on and off the court
LAS VEGAS — AREA15and the Las Vegas Aces have announced a new 12-month partnership that brings together two of Southern Nevada’s most recognizable brands.
The collaboration is designed to connect fans through community events, arena activations, digital experiences and special appearances throughout the year. Leaders from both organizations say the partnership reflects their shared commitment to innovation, entertainment and community engagement.
AREA15 has become one of Las Vegas’ most popular attractions since opening in 2020. The immersive entertainment district has welcomed more than 16 million visitors and continues expanding with new attractions, restaurants and experiences.
Meanwhile,the Las Vegas Aces have established themselves as one of the WNBA’s premier franchises. The team captured championships in 2022, 2023 and 2025 while building one of the league’s most passionate fan bases.
Fans will see AREA15 throughout the season
The partnership will give AREA15 a strong presence throughout the Aces season.
Fans attending games at Michelob ULTRA Arena will see AREA15 featured through digital signage, arena activations and promotional campaigns. Social media collaborations and email marketing efforts will also connect Aces fans with unique experiences available at AREA15.
In addition, the partnership creates opportunities for fans to interact with both brands in new ways.
BUCKET$, the popular Las Vegas Aces mascot, is expected to make appearances at select AREA15events throughout the year. Organizers believe those appearances will help bring the excitement of game day beyond the basketball court.
AREA15 Chief Executive Officer Winston Fisher said the partnership highlights the strong connection both organizations have to Southern Nevada.
“The Aces represent the spirit of Las Vegas,” Fisher said. “Like AREA15, they’re a local success story that has earned global attention while staying deeply connected to the Las Vegas community.”
Free community watch party planned
One of the most anticipated parts of the partnership will be a free community watch party hosted at AREA15.
The event will allow fans to gather in one of Las Vegas’ most immersive entertainment venues while cheering on the Aces during their pursuit of another championship.
Additional details about the watch party are expected to be announced soon.
Las Vegas Aces President Nikki Fargas said the partnership creates exciting opportunities for fans.
“AREA15 embodies the creative boundary-pushing that distinguishes Las Vegas from anywhere else in the world,” Fargas said. “We’re excited to create new ways for Aces fans to connect with our team throughout the season and postseason.”
Las Vegas sports and entertainment continue to grow
The partnership demonstrates how sports and entertainment continue working together to create unique experiences across Southern Nevada.
The Aces remain one of the city’s most successful professional sports organizations. The franchise recently surpassed 50 consecutive home sellouts and continues attracting fans from around the world.
AREA15 also continues expanding its footprint. Attractions such as Omega Mart, Five Iron Golf, Universal Horror Unleashed and Interstellar Arc have helped transform the district into a major destination for visitors.
Together, the two organizations hope to create memorable experiences that celebrate community pride while showcasing the energy that makes Las Vegas one of the world’s leading destinations for sports and entertainment.
3215 South Rancho Drive
Las Vegas, NV 89102
Website: AREA15.com
Las Vegas Aces
Michelob ULTRA Arena
3950 South Las Vegas Blvd.
Las Vegas, NV 89119
Website: Aces.WNBA.com
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